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336 Financial Management is a bespoke financial management advisory service with its head office in Edinburgh. Their core client base includes high net worth individuals, working at senior management and board level.
When they first approached us 336 required urgent help in preparing for the big changes in the financial services industry (RDR). Following an in depth business fact-find we recommended strategic changes to their brand and its positioning so that it better matched their target audience expectations.
We looked at how we could make their brand story stronger and identify what really made them different and how that could be communicated clearly to a discerning and demanding audience.
The results speak for themselves and since implementation 336 Financial Management have seen not only an increase in enquiries, but also an increase in the quality of enquiries.
"I was amazed at how our marketing approach could be so successful - we are now proud of our brand and feel confident that we are going after the right type of client for our business with the right type of communications and marketing material."